Camp
Brand Identity, Print
When you get the chance to work with other like-minded designers, you take it. That's why when Camp—a modern product design studio-decided to launch their new studio, the team at EightySeven was brought in to design their core identity. I was enlisted as the graphic designer on the project under the guidance of Maxwell Billings, creative director at EightySeven.
As a newly formed design collective, the Camp team wanted to create a name and an agency around a philosophy that would run through everything they do. The core idea behind the name, Camp, is taken from what the founders loved about summer camp growing up; it was a place where lots of different people came together to have fun and enjoy a shared experience.
During the 87Core workshop facilitated by the EightySeven team, a strategic insight for Camp was developed. Practical Ambition is at the core of what Camp is, encouraging themselves and clients to be their most creative within the realm of what can be executed. This simple phrase also helped position Camp as a product design studio that can develop real solutions that produce real results within the reality of time and investment.
