Brand Finder

Defining the brand, interviews with client on goals, background, audience, and general direction for messaging

Logo

Sketching through 2-3 revisions, final set of files including vertical/horizontal formats in print/web files

Color Palette

Specifications for the colors in your logo, plus a secondary palette that coordinates. Pantone, CMYK, RGB, and hexidecimal codes provided

Typography

Recommendations for brand fonts, with examples of how to use them together

Visual Theme

Along with a logo, fonts, and colors, brands also need shapes and lines, a certain photography or illustration style, custom patterns, or other elements that flesh out a visual theme. These ingredients will be applied to mock layouts to show how they should be used

Full Style Guide

A multi-page document that describes the elements of your brand. Your team can use it to create consistent materials going forward. It includes usage rules and specs for the logo, color palette, typography, graphic elements, messaging, and any other elements that make your brand unique